With 20% of Vested’s user base made up of Gen Z, understanding their investment habits offers valuable insights into evolving strategies in modern investing. Here are some notable trends:
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Tech-Driven & Early Starters: Gen Z often enters the market young, using mobile platforms to invest independently—a proactive approach that accelerates wealth-building potential.
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Values at the Forefront: Roughly 90% of Gen Z values ESG (Environmental, Social, and Governance) factors, reflecting a strong alignment of financial choices with social impact goals.
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Diverse Asset Choices: Nearly half of Gen Z investors hold cryptocurrency, balancing emerging assets with traditional ones, showcasing a forward-thinking approach.
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Navigating Social Media’s Influence: Social media is a major influence, yet Gen Z increasingly recognizes the need for credible, research-backed information to make sound financial decisions.